This 4-day event, taking place Wednesday, May 28 through Monday, June 1, 2026, is considered the world’s largest marketing event for swimwear and resort wear in the world. It is a dynamic celebration of innovation and style and gathers designers, buyers, influencers, and celebrities to celebrate swimwear and resort collections from around the world. The event consists of a series of fashion shows along with wellness-related events and panels. PARAISO is the global leader in bridging brands, media, trade and consumers, and a destination that invites the discovery of new brands as well as meeting like-minded people to immerse themselves in highly curated lifestyle and fashion events that embrace the spirit, body, and beauty. The shows will be aired on Fashion TV, and all 38 individual events including fashion shows, presentations, panels, exhibits and more will take place in Miami Beach at venues throughout the City.