Shake Shack sprouted from a hot dog cart in Madison Square Park in Manhattan created by Danny Meyer’s Union Square Hospitality Group (USHG) to support the Madison Square Park Conservancy’s first art installation. The cart was quite the success, with Shack Fans lined up daily for three summers. Located in the heart of Miami Beach's premier pedestrian promenade at 1111 Lincoln Road on Lenox Avenue. Our first Miami Shack opened in June 2010.